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CONTENT WRITING + CREATIVE LEADERSHIP

With about a decade of experience in marketing, writing, and content creation, I'm a freelance writer and Director of Editorial at Brafton, a content marketing agency.

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SHORT- AND LONG-FORM CONTENT CREATION

Blog articles, landing pages, whitepapers, case studies, ebooks, reports, how-to guides, infographics, video scripts – you name it, I write it!

SEARCH ENGINE OPTIMIZATION

In addition to SEO copywriting and content reoptimization, I use keyword research and SERP analysis to inform SEO-driven topic ideation and project brief development.

B2B AND B2C COPYWRITING

As a versatile digital marketer, I produce high-quality content for a wide range of B2B and B2C audiences across global markets and industries.

COPY EDITING

Teamwork makes the digital marketing dream work! I edit and proof written work by my fellow digital marketers according to AP Style and brand-specific guidelines.

EDITORIAL TEAM MANAGEMENT

From overseeing resource allocation and providing editorial support, I help creatives produce their best work within a fast-paced agency environment.

AGENCY OPERATIONS

I love collaborating on cross-departmental initiatives with my fellow managers. I'm committed to developing great products, streamlining processes, and simplifying the way our teams work to promote scalability.

CREATIVE CONTENT FOR CREATIVE BRANDS

I've written across a broad range of industries and topics, from real estate and retail to higher education and HR. But my favorite assignments involve producing engaging, well-researched copy for creative brands like PBS, Canva, Pearson, and Bloomsbury.

 

I invite you to view featured projects and portfolio samples below, organized by my favorite subjects.

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BLOG | Meet Marie Antoinette's Dresses: Fashionable Facts About the Queen of France
CLIENT: PBS

Drawing on my own subject matter expertise, this piece showcases how the on-screen costumes featured in a PBS period drama compare to authentic 18th-century styles.

EBOOK | 6 real estate marketing trends that hold the key to success
CLIENT: CANVA

Targeted at real estate agencies, this engaging resource features actionable recommendations informed by shifts in the industry.

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REPORT | The Power of Style: Visual AI Quarterly Index
CLIENT: VISENZE

Based on original research, this data-driven report aimed at fashion and furniture retailers explores trends in visual AI and the power of style.

ADDITIONAL CONTENT WRITING SAMPLES

BRANDING
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EBOOK | 8 shifts shaping the franchise marketing of tomorrow

Written for Canva, a graphic design platform

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BLOG | Brand attributes: What they are and how to define yours

Written for Brafton, a digital marketing agency

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BLOG | Visual branding: The essential guide to building your visual brand

Written for Brafton, a digital marketing agency

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BLOG | 5 powerful branding examples to learn from

Written for Brafton, a digital marketing agency

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EBOOK | Top 4 challenges for brand leaders plus action steps to solve them

Written for Alida, a customer experience software company

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INFOGRAPHIC | How to create a winning brand positioning statement

Written for Brafton, a digital marketing agency

LIFESTYLE
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EBOOK | All about crystals: A glittering guide for the crystal-curious

Written for My Imperfect Life, an online women's magazine

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BLOG | How to style a bookcase with items you already have

Written for Nelson Alexander, an Australian real estate agency

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BLOG | Luxury lodges of New Zealand

Written for Touring Treasures, a luxury travel agency

RETAIL + ECOMMERCE
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BLOG | AI-powered visual search: A retailer’s ultimate guide

Written for ViSenze, a retail AI solutions provider

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EBOOK | 7 steps to drive retail growth and embrace customer behaviors

Written for Alida, a customer experience software company

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BLOG | 6 AI-driven ecommerce merchandising tactics and benefits

Written for ViSenze, a retail AI solutions provider

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BLOG | 3 ways to make order confirmation emails more memorable

Written for SFG, an order management solutions provider

FASHION + APPAREL
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FASHION DESIGNER BIOGRAPHIES

Written for the Bloomsbury Fashion Photography Archive

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REPORT | The state of retail AI: Intelligent insights into the future of fashion

Written for ViSenze, a retail AI solutions provider

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BLOG | Soldiers' sweetheart jewelry: A history of patriotism and passion

Written for AFBA, an insurance company

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BLOG | Secrets behind the Dragon crew’s new SpaceX spacesuits

Written for AFBA, an insurance company

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BLOG | Textile innovations keep military, first responders safe

Written for AFBA, an insurance company

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WELLNESS
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BLOG | Top 8 benefits of eating honey

Written for Perfect Snacks, a food brand

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EDITORIAL | Teeth whitening and coffee: Your guide to sipping drinks that stain

Ghostwritten for Woman & Home, an online women's magazine

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EDITORIAL | Lactic acid vs. glycolic acid: What's the difference between these exfoliators?

Ghostwritten for Woman & Home, an online women's magazine

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BLOG | Peanut butter benefits: Why it's good for you

Written for Perfect Snacks, a food brand

REAL ESTATE
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ARCHITECTURAL HISTORY | Shoreland then and now: Design

Written for Mac Properties, a rental property company

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ARCHITECTURAL HISTORY | Shoreland then and now: Lifestyle

Written for Mac Properties, a rental property company

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ARCHITECTURAL HISTORY | The Sutherland: Restoring a Jazz-era gem

Written for Mac Properties, a rental property company

EDUCATION
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BLOG | 7 lessons you can teach your kids through food

Written for Perfect Snacks, a food brand

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PILLAR PAGE | GMAT vs. GRE: Which should I take?

Written for Pearson, an education company

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BLOG | 7 reasons why you should choose accounting as your major

Written for the University of Alabama at Birmingham

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BLOG | 19 easy classroom ideas to spark creativity

Written for Canva, a graphic design platform

ARTS + CRAFTS
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BLOG | 11 at-home activities for creative kiddos

Written for Perfect Snacks, a food brand

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BLOG | 4 grown-up crafts to do at home

Written for Nelson Alexander, and Australian real estate agency

EVENTS
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EBOOK | 10 most expensive weddings of all time

Written for Luxury Castle Hire, an event company

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WHITEPAPER | How to use event storytelling to make your next event as binge-worthy as Netflix

Written for JTB, a meeting and events organizer

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VIDEO | SMM: Creating an effective strategic meetings management program

Written for JTB, a meeting and events organizer

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INFOGRAPHIC | 9 steps to launch a virtual event

Written for Brafton, a digital marketing agency

LANDING PAGES
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SOFTWARE SOLUTION OVERVIEW PAGE

Written for ViSenze, a retail AI solutions provider

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PRODUCT DESCRIPTION PAGE

Written for Perfect Snacks, a food brand

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TRAVEL SERVICE OVERVIEW PAGE

Written for Touring Treasures, a luxury travel agency

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PRODUCT CATEGORY PAGE

Written for Carpet Call, a flooring and window treatment provider

© 2024 by Jessica Barker. All rights reserved.

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