CONTENT WRITING + CREATIVE LEADERSHIP
With about a decade of experience in marketing, writing, and content creation, I'm a freelance writer and Director of Editorial at Brafton, a content marketing agency.
SHORT- AND LONG-FORM CONTENT CREATION
Blog articles, landing pages, whitepapers, case studies, ebooks, reports, how-to guides, infographics, video scripts – you name it, I write it!
SEARCH ENGINE OPTIMIZATION
In addition to SEO copywriting and content reoptimization, I use keyword research and SERP analysis to inform SEO-driven topic ideation and project brief development.
B2B AND B2C COPYWRITING
As a versatile digital marketer, I produce high-quality content for a wide range of B2B and B2C audiences across global markets and industries.
Teamwork makes the digital marketing dream work! I edit and proof written work by my fellow digital marketers according to AP Style and brand-specific guidelines.
EDITORIAL TEAM MANAGEMENT
From overseeing resource allocation and providing editorial support, I help creatives produce their best work within a fast-paced agency environment.
I love collaborating on cross-departmental initiatives with my fellow managers. I'm committed to developing great products, streamlining processes, and simplifying the way our teams work to promote scalability.
CREATIVE CONTENT FOR CREATIVE BRANDS
I've written across a broad range of industries and topics, from real estate and retail to higher education and HR. But my favorite assignments involve producing engaging, well-researched copy for creative brands like PBS, Canva, Pearson, and Bloomsbury.
I invite you to view featured projects and portfolio samples below, organized by my favorite subjects.